First 100 Days

As we near the end of this election, I think it is crucially important to go beyond casting a clear vision and making campaign promises. I am proud to have done more of the former than the latter but now the time has  come when action is required.

With that said, I want to layout to you the residents of Whitchurch-Stouffville what the FIRST 100 DAYS look like for me if I am entrusted to serve you as Mayor.

First 100 Day Action Plan

Unity of Council & Director Team.

I have consistently communicated that unity on council is my #1 goal if elected because as it has been said, a house divided will fall. I will ensure that we will take strategic steps to develop a sense of team as a council and director team. This will include some training, team building, and informal time together. We need to quickly move past the last 4 years and, for whomever is elected to council, we will hopefully all commit to the team for the betterment of our community.

A Strategic Plan.

Council and the Director team will spend some uninterrupted time developing our strategic priorities for the next 4 years and beyond. We will look at every department, set goals, and count the financial costs associated. We will then be in a position to bring our goals to you the public for input.

Commercial/Industrial Land Development. 

I have been very vocal that I believe that our underserviced and underutilized lands are the “Golden Goose”; well, we need to get that goose laying some golden eggs. These lands represent $1B in new tax assessment for Whitchurch-Stouffville. The first step is to assemble a meeting with all the landowners to get everyone on the same page. There are numerous groups who have interests in the 404 Corridor and we need an agreement in principle to move forward. This will allow our staff to begin the process and discussions for servicing the area with the Region.


A delegation of council and staff will meet with our counterparts from Innisfil to discuss the Uber model that Innisfil has adopted to help with transportation issues in their municipality. I have stated that we need to think outside the box and evaluate ALL options available to us to help the residents of WS get around town.

Rebuild our Brand. 

With the negative press Whitchurch-Stouffville has received over the last few years, we have had difficulty retaining or attracting staff to fill vacancies. I am the only candidate who has stated that I want Whitchurch-Stouffville to be a municipal employer of choice and have the best potential staff beating down our door to work with us. This is obviously going to take time. We need to reestablish trust again with our current work force and we need to stay out of the papers.  I will however use my 17 years of marketing experience and work with the CAO, Deputy-CAO, HR and Communications teams to develop a strategy for rebuilding our reputation as one we can all be proud of.

Broadband for Rural Areas. 

Working with councillors from Wards 1-3, staff & I will begin the conversations with the Region, our MPP, & MP to create a strategy to bring this essential service to rural Whitchurch-Stouffville. Some great work has already been done by Council and we need to build on that, develop a plan and take the issue out of the nebulous with concrete steps to solve it.

Whitchurch-Stouffville needs a new Mayor who is not learning the job on the job. We deserve better than that in this season of our history. We need a Mayor that has the required council experience, business acumen and is known for his ability to get things done. We need someone who is well positioned to immediately act on a vision for the betterment of Whitchurch-Stouffville. In the first 100 days of office, this is exactly what I plan to do.”
- Iain Lovatt